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Simon Ludgate's Blog
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Simon Ludgate has worked at numerous game companies, including Strategy First, Electronic Arts, and Gameloft, as well as a journalist and radio personality with GameSHOUT Radio. He recently obtained his Master of Information degree from the University of Toronto iSchool, with a focus on Knowledge and Information Management. His areas of expertise are broad, though he has a particular interest in massively multiplayer online games, both subscription- and micropayment-based. He currently maintains a blog at soulrift.com and can be contacted through that site.
Twitter: @SimonLudgate |
Expert Blogs
The Real Cost of Diablo 3's Real Money Auction House  |
| Posted by Simon Ludgate on Tue, 15 May 2012 01:47:00 EDT in
Social/Online,
Design
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| Some will win big selling items, but how much will the rest of us lose? |
| Read More... | 27 Comments |
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Player Choice in TERA |
| Posted by Simon Ludgate on Fri, 30 Mar 2012 01:08:00 EDT in
Design,
Social/Online
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| The upcoming MMORPG TERA presents players with scant few choices. Does choicelessness make a good game? |
| Read More... | 6 Comments |
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Analysis: FFXIV's Consolidation Plan |
| Posted by Simon Ludgate on Wed, 15 Feb 2012 05:03:00 EST in
Business/Marketing,
Social/Online
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| It seems ludicrous to merge servers, randomly assign players, and wipe friends lists; so why do it? |
| Read More... | 0 Comments |
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The Problem with Multiplayer? Those Damned Other Players! |
| Posted by Simon Ludgate on Sat, 17 Dec 2011 09:00:00 EST in
Design,
Social/Online
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| Will the next great revolution in multiplayer gaming finally get rid of those damned other players? |
| Read More... | 16 Comments |
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Star Wars: The Old Subscription Model |
| Posted by Simon Ludgate on Mon, 26 Sep 2011 12:29:00 EDT in
Business/Marketing,
Design,
Console/PC,
Social/Online
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| EA has confirmed Star Wars: The Old Republic's subscription fees. But will people pay up? |
| Read More... | 7 Comments |
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MMO Chat: Richard Garriott |
| Posted by Simon Ludgate on Wed, 17 Aug 2011 04:30:00 EDT in
Design,
Social/Online
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| I talk with Richard Garriott about the history of Ultima Online, the origin of RMT, alternatives in MMORPG crafting, |
| Read More... | 1 Comments |
[More Simon Ludgate Blogs]
Simon Ludgate's Comments
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Comment In: 38 Studios makes state payment, plans 2013 release for MMO [News - 05/18/2012 - 02:49]
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It 's important not to ... It 's important not to get caught up with the sunk costs fallacy though. What 's spent is spent and is no longer part of the equation. What would it cost to take what they have NOW and turn it into releasable product If it would could 20 million to ... |
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Comment In: Predicting Churn: Data-Mining Your Game [Feature - 05/18/2012 - 12:00]
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Although you don 't yet ... Although you don 't yet know WHY people leave, I think metrics can start you out on at least a general path. For example, you state Experienced players use all skills available and their auto-attack percentage will be lower so your metric of auto-attacks can give you a rough guess ... |
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Comment In: The Real Cost of Diablo 3's Real Money Auction House [Blog - 05/15/2012 - 01:47]
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I dunno, I still think ... I dunno, I still think it 's preying on Oniomania. r n r nhttps://en.wikipedia.org/wiki/Oniomania r n r nBy augmenting social norms and peer pressure to spend more on virtual goods, companies establish a culture of frivolous buying as a means to attaining the sense of satisfaction and pleasure normally attained ... |
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Comment In: Diablo III's real money Auction House was driven by design team, says director [News - 05/18/2012 - 12:31]
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Here 's another fun bit ... Here 's another fun bit out of the Diablo 3 Auction House Terms of Use: r n r nhttp://us.blizzard.com/en-us/company/legal/d3rmah tou.html r n r n14. Ownership of Loot. YOU AGREE THAT: r n r n A. Blizzard owns or has the right to use all of the Loot, as well as ... |
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Comment In: The Old Republic subscriptions dip to 1.3 million users as casual players drop out [News - 05/18/2012 - 05:43]
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Suggestion: the drop reflects the ... Suggestion: the drop reflects the numerous players who never subscribed after using up the 30-days of access included with the purchase of the game. I don 't think the word trial should ever be used in this context. r n r nStill, I 'd be willing to try this out. ... |
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Comment In: Diablo 3's Ability System [Blog - 05/07/2012 - 09:16]
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The focus on loot and ... The focus on loot and the relationship between loot and the real-money auction house is a non-trivial consideration. Very good catch. It also makes Nephalem Valor part of Sirlin 's analysis more interesting, because it 's all about grabbing more loot. |
[More Simon Ludgate Comments]
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