Predicting Churn: Data-Mining Your Game by Dmitry Nozhnin[05.17.12]
Can you use metrics to predict when players will leave your game? Innova, a Russian MMO operator, decided to test it out on NCSoft's Aion, and in this article, the company's head of analytics and monetization, explains the team's road to accurate predictions.
Design
A Revolution in Sound: Break Down the Walls! by Rob Bridgett[05.16.12]
Rob Bridgett, audio director on Prototype 2 issues a rallying cry for the mixing of the audio discipline with the rest of the studio, and opening up the closed studio space to collaboration -- perhaps even suggesting a fundamental change in studio structure.
Audio
What if Cliff Ran the World? by Brandon Sheffield[05.11.12]
The opinionated designer discusses what might happen if he left Epic and became a consultant -- and talks about how he'd take existing franchises, such as Resident Evil and Uncharted, and change their gameplay if given the chance.
Business/Marketing, Design, Interview
Understanding the Legal Impact of Publishing Your Game by Jovan Johnson[05.08.12]
Jovan Johnson, a California attorney and partner at Johnson & Moo, examines the important legal issues that may arise when you sign your mobile game up with a publisher for distribution, and explains how you can take steps to insulate yourself from negative outcomes.
Business/Marketing
