Our Properties: Gamasutra GameCareerGuide IndieGames Indie Royale GDC IGF Game Developer Magazine GAO
My Message close
Latest News
spacer View All spacer
 
May 18, 2012
 
Facebook's anemic IPO takes heavy toll on Zynga [2]
 
Gamasutra Classics: Behind the scenes of Tom Clancy's Rainbow Six
 
Could digital sales also be contracting? [16]
spacer
Latest Features
spacer View All spacer
 
May 18, 2012
 
arrow A Personal Journey: Jenova Chen's Goals for Games [4]
 
arrow Predicting Churn: Data-Mining Your Game [7]
 
arrow A Revolution in Sound: Break Down the Walls! [1]
spacer
Latest Blogs
spacer View All     Post     RSS spacer
 
May 18, 2012
 
Pleasure without learning leads to addiction [5]
 
Gen4: The Hard Sell All Around [5]
 
A Grim Reminder: An analysis of Legend of Grimrock [10]
 
Game On exhibition - Celebrating its 10th Anniversary!
 
The Real Cost of Diablo 3's Real Money Auction House [27]
spacer
Latest Jobs
spacer View All     Post a Job     RSS spacer
 
May 18, 2012
 
Fluid
3D Producer
 
Nexon America, Inc.
Game Development Intern
 
Roblox
Game Developer – ROBLOX – Fast Growing...
 
Inhance Digital Corp
Technical Services and Tradeshow Support
 
Industrial Light and Magic
Creature ATD
 
FLOAT (hybrid entertainment)
UX/UI Designer
spacer
Latest Press Releases
spacer View All     RSS spacer
 
May 18, 2012
 
The Mojave Makeover
–Massive update
for...
 
Age of Games releases the
9th episode of the Dev...
 
Aoineko Studios Releases
First Look of Kitaru...
 
DEVOLVER DIGITAL LAUNCHES
BEST-SELLING TO-FU:
THE...
 
Worms Revolution to
expand gameplay with
dynamic...
spacer
About
spacer Editor-In-Chief:
Kris Graft
Features Director:
Christian Nutt
News Director:
Frank Cifaldi
Senior Contributing Editor:
Brandon Sheffield
News Editors:
Frank Cifaldi, Tom Curtis, Mike Rose, Eric Caoili, Kris Graft
Editors-At-Large:
Leigh Alexander, Chris Morris
Advertising:
Jennifer Sulik
Recruitment:
Gina Gross
 
Feature Submissions
 
Comment Guidelines
Sponsor
News

  Ubisoft Warns Against Over-Annualization, No Assassin's Creed In 2011
by Leigh Alexander [Console/PC]
6 comments
Share on Twitter
Share on Facebook RSS
 
 
July 9, 2010
 
Ubisoft Warns Against Over-Annualization, No  Assassin's Creed  In 2011

When Assassin's Creed: Brotherhood releases this holiday, it will be the second year in a row for the franchise -- its third installment in total since its holiday 2007 debut. But don't expect that trend to continue: Ubisoft says it's going to give AC a year off in 2011, and that the gap will be good for avoiding fan fatigue.

Ubisoft Montreal's Jean Francois Boivin concedes that "business can come back and override everything I say because at the end of the day it's about selling games," but in an interview with Eurogamer he discusses why taking a year off would be good for everyone.

"You can't plow a field every year," he says. "Once every three years – or once every something – you have to let it breathe. You have to let the minerals back in. I think it's the same thing with any license, really."

He suggests that over-annualizing music game franchises might have contributed to their decline, as fans just aren't as excited about a property whose sequels are constantly available. "You gotta make people miss it a bit," He says. "It's like, 'Oh man! I'm so happy it's back!' But if you keep force-feeding to people then people are like, 'Yeah, enough of your Assassin's Creed'."

"I think we could do something really true to the license if we skip a year and release it in 2012 or 2013," says Boivin. But timing is still important -- "we need to keep it relatively close by, because we have to keep the interest there. I don't think we do a service to this license if we pull a Duke Nukem on people, you know what I'm saying?"

Although the team is pacing itself, Boivin tells Eurogamer that they've already decided where the series is going next. "It would lack vision and blunt intelligence to wing it episode after episode. We have to have some vision with the story. We very much do; we know all that stuff," he says.
 
   
 
Comments

Rafael Vazquez
profile image
Here's hoping other companies are listening. Either way, one year break still seems too small for my taste; specially after three consecutive games; still its better than no break at all.

Joe McNeely
profile image
agreed, this is better than how madden does their series. Year after year with limited updates for full price just doesn't cut it anymore.

Russell Watson
profile image
This comes as a little bit of a surprise to me, specifically for Assassin's Creed. As concerning the plot of Assassin's Creed sticking to a november 2011 release date for AC3 would be very cool.

Chris Cantu
profile image
I have a feeling the next one will take place during the French Revolution in Paris. It only makes sense.

Mbuso Radebe
profile image
It's all good and well to speak the praises of avoiding over-annualization of a franchise...but my inner skeptic thinks the top brass at Ubisoft may not follow through after having a year without Assassin's Creed to bolster their annual revenue. Sad...but very likely.



Either way, this way of thinking deserves applause.

Evan Moore
profile image
I think that AC3 will most likely take place in modern times...and you would be controlling Desmond and climbing skyscrapers and stuff. That was the impression I got from where the IRL story is headed after AC2 anyway. Naturally, this kind of simulation would require an extra year for development; and a year without an AC game would help to generate hype as well. Not to mention that (hopefully) after an extra year of dev time that the game would probably be a lot better! Personally, I've found myself wanting more from all of the AC games so far. Maybe Brotherhood will rememedy this.



Not to mention that this is an extra year for Ubisoft to milk AC:Brotherhood DLCs...and with the upcoming online multiplayer, it will be even easier for them.


none
 
Comment:
 




 
UBM Techweb
Game Network
Game Developers Conference | GDC Europe | GDC Online | GDC China | Gamasutra | Game Developer Magazine | Game Advertising Online
Game Career Guide | Independent Games Festival | Indie Royale | IndieGames

Other UBM TechWeb Networks
Business Technology | Business Technology Events | Telecommunications & Communications Providers

Privacy Policy | Terms of Service | Contact Us | Copyright © UBM TechWeb, All Rights Reserved.