[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]
Guildford, UK – September 3, 2010 – Black Box, an
Electronic Arts Inc. studio (NASDAQ:ERTS), and Dolby Laboratories
(NYSE:DLB) today announced that Need for Speed
TM
World, the massively multiplayer online action racing game
will incorporate Dolby Axon voice chat technology before the
holiday. Need for Speed World combines the rush of illicit street
racing, deep RPG style progression and vehicle customisation into
an immersive, socially-connected Need for Speed experience.
“In Need for Speed World, we’re able to continually
update the game with new technology to provide the best MMO racing
for our players,” said Stephane Grefford, Producer, Need for
Speed World. “Working with Dolby, we can give gamers a
seamless channel of communication for them to collaborate together
to become the top racer. We’re excited to be the first title
in North America to incorporate Dolby Axon to help enhance our
player’s overall racing experience.”
“Dolby Axon helps ensure that communication among team
members happens clearly and quickly when racing at over 100 miles
an hour in Need for Speed World,” said Matt Tullis, Marketing
Director, Games, Dolby Laboratories. “We’re really
excited to be working closely with EA in bringing a new level of
voice chat to their game.”
By integrating Dolby Axon into online game titles, game
developers can provide players a new level of online gaming:
- Improved audio chain processing (noise suppression, echo
suppression) for clear voice communication.
- Surround sound voice chat over stereo headsets, stereo
speakers, and 5.1 playback systems to deliver realistic and
exciting game-communication with teammates.
- Compatibility with any stereo headset, enabling gamers to
experience clear, crisp voice quality without specialized
equipment.
Need for Speed World is being developed by Black Box, an
Electronic Arts studio and is available on the PC. More information
and details on the game can be found at world.needforspeed.com or
follow us on Twitter at NeedforSpeed. Press can download assets at
www.eagames.co.uk/press.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City,
California, is the world's leading interactive entertainment
software company. Founded in 1982, the Company develops, publishes,
and distributes interactive software worldwide for video game
systems, personal computers, cellular handsets and the Internet.
Electronic Arts markets its products under four brand names: EA
SPORTSTM, EATM, EA Mobile TM and POGOTM. In fiscal 2010, EA posted
GAAP net revenue of $3.7 billion and had 27 titles that sold more
than one million units. EA's homepage and online game site is
www.electronicarts.co.uk. . More information
about EA's products and full text of press releases can be found on
the Internet at
www.eagames.co.uk/press.
EA, EA SPORTS, EA Mobile, POGO, and Need for Speed are
trademarks of Electronic Arts Inc.
About Dolby Laboratories
Dolby Laboratories (NYSE:DLB) is the global leader in
technologies that are essential elements in the best entertainment
experiences. Founded in 1965 and best known for high-quality audio
and surround sound, Dolby creates innovations that enrich
entertainment at the movies, at home, or on the go. Visit
www.dolby.com for more information.
Dolby and the double-D symbol are registered trademarks of Dolby
Laboratories. All other trademarks remain the property of their
respective owners. S10/xxxxx DLB-G
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