[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]
TORONTO, CA - February 8, 2012 -- Competitive gaming website
Virgin Gaming and
NOS Energy Drink have reached a partnership
agreement making NOS® Energy Drink the official energy drink of
Virgin Gaming. Through the
relationship, NOS fans, gamers and NOS Rewards Series members will
have the opportunity to participate in exclusive sponsored
tournaments powered by the Virgin Gaming platform. NOS Energy
Drink will execute retail promotions, including an array of Virgin
Gaming rewards and
special tournament entries
for participants.
"There's a definitive culture and lifestyle associated with
competitive gaming, and Virgin Gaming offers its partners an
unprecedented brand opportunity to intimately engage this
audience. We are extremely excited about the potential scope
of our partnership," says Virgin Gaming CEO Rob Segal in welcoming
NOS to a growing roster of heavyweight industry partners that
includes
Electronic Arts,
Sony Computer Entertainment of
America and
GameStop.
"It's so important for us to partner with brands who truly get
what we're doing, and NOS has shown they're serious about gaming
and giving gamers great experiences. We're proud to have their
support," adds Virgin Gaming President Billy Levy about the new
agreement.
Competitive video gaming has become a strategic pillar for NOS
Energy Drink to connect with current and potential consumers.
The company understands the powerful engagement tool that gaming
provides, which led them to partner with the fastest growing brand
in the competitive gaming space, Virgin Gaming, who recently
surpassed 1 million registered players, each of whom spends an
average of 72 minutes per visit using the Virgin Gaming
platform.
“NOS is all about fuelling high performance energy, be it
behind the wheel or behind the controller,” said Eric Helms,
vice president of marketing for NOS. “Competitive
gaming is soaring in popularity, and Virgin Gaming is at the
forefront of that surge. We’re excited to partner with
them and look forward to fuelling their million plus members to
victory.”
Virgin Gaming has quickly earned a reputation for hosting some
of the
largest online video game
tournaments ever. The site pairs up gamers of similar
skill levels to play head-to-head matches for cash
prizes.
About Virgin Gaming
Introduced in June 2010, Virgin Gaming is the premier
destination for competitive console gamers to meet, challenge and
play in head-to-head matches and tournaments for cash and prizes.
With an array of proprietary features, including a Fair Play
Guarantee™ (with automatic game results validation), Virgin
Gaming allows gamers of all skill levels from around the world to
safely and easily compete online against friends and other members
in some of their favorite multiplayer games. A leading-edge
convergence of competitive online gaming and video games, Virgin
Gaming offers robust community features with member pages,
community reputation and skill ratings, a variety of exciting
tournament formats and more. For additional information,
visit
Virgin Gaming.
About NOS
Launched in 2005, NOS Energy Drink fuels victory by delivering
high-performance energy.. NOS is part of the glacéau
unit of Coca Cola North America. glacéau consists of
brands that offer great-tasting hydration for every occasion,
including
vitamin water®,
smart water®, POWERADE®, NOS® and Full
Throttle®. The Coca-Cola Company is the world’s
largest beverage company, refreshing consumers with more than 500
sparkling and still brands. For more information about NOS,
visit
www.drinknos.com.
VIRGIN and the Virgin Signature logo are trademarks of Virgin
Enterprises Limited and are used under license.
All trademarks and copyrights contained herein are the property
of their respective holders.
Contact:
Matt Schlosberg
HighWater Group
(212) 338-0077 x. 102
matt@highwatergroup.com
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